Setup for Agentic Content

Prerequisites

Confirm that the prerequisites are set up.

User Permissions

The Marketing Cloud Admin permission is required to configure most settings in Marketing Cloud Next. See User Permissions in Marketing Cloud Next.

To define roles for accessing content in the agentic content workspace, see Collaborate on Content.

Content Personalization

Personalizing marketing messages improves the customer experience and increases engagement. When working with agentic content, you can add data variables, merge fields, and more complex personalization directly in your prompt. The underlying HTML, Handlebars scripting, or AMPscript are automatically generated for you. You can also connect data sources manually in your workspace. To preview how personalization resolves for a specific recipient, see Preview and Publish Content.

Personalize agentic content by adding variables that reference various data sources.

• Data Graph: To personalize content with merge fields, set up a data graph for marketing purposes that is built on a Data 360 data model object such as Unified Individual object. See Configure a Data Graph. You can select data attributes from the data graph to add as merge field placeholders to your content.
• Built-in Data Providers: In your content, you can add variables that refer to attributes from built-in data providers, for example for $individual, $context, and $organization. These variables follow Handlebars scripting syntax. See Built-in Data Sources.
• Custom Content Variables: From the Properties panel, you can add a custom content variable, which adds a placeholder to content that populates at message send time. You can use text, boolean, date, date time, and number data types, as well as record ID, which references a Salesforce record. Content variables use the {{token}} syntax. You can map these content variables to any data source available in Salesforce Flow, including MuleSoft and HTTP connectors.
• Marketing Objects: Reference data from a marketing object to personalize content. A marketing object stores data that you maintain and import from a file for your marketing use cases.
• CRM Objects: Personalize content with your most current business data by using standard or custom Salesforce objects, such as Cases or Leads.

Configure Channels for Agentic Content

Before you generate content, set up and turn on the channels you want to create content for. Email, SMS, RCS, and MMS are supported.

AI Usage Limits for Agentic Content

Usage is tracked per org, per month. There are separate maximum limits for content generation (such as SMS, email, RCS, MMS, variants, and translations) and image generation. All users with access to agentic content share the org's monthly limits. The limit for content generation is 30. Any generation or regeneration request of a complete message or part of a message counts as a single content generation. For example, you ask to generate a new variant of an email message and also request to regenerate the heading of the email. Each request is deducted from the content generation limit.

The limit for image generation is 10. Any new image generation or regeneration request is deducted from the image generation limit.

When monthly limits are met, agentic content generation features are turned off for all users in the org. They’re also unavailable in the agentic content workspace UI.

• Content generation: The prompt window or panel is unavailable. Contextual actions such as Regenerate and Translate (including Translate To and Retranslate) are also unavailable.
• Image generation: Image actions such as Surprise Me (Regenerate) and Edit with Prompt are unavailable.

Non-AI features remain available in the workspace, including manual editing features.

Usage limits reset on the first of every month at 12:00 AM in the org's local system time. Unused allocations from the previous month don't carry over.