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Order Lifecycle API Automation Events
Use Order API events to start an automation event-triggered flow when an order lifecycle event occurs in an external commerce system. Order lifecycle API events provide an API-first approach to marketing automation, allowing merchant systems to trigger flows instantly when order-related events occur. This enables marketers to respond in real time with automated customer communications for order-based activities. Marketers can also use order data from the API payload to personalize the customer experience
These order-related events are available in the Event Library:
- Order Status via API: Triggered when an order status changes, such as when an order is placed, processed, or updated.
- Order Shipment Status via API: Triggered when an order is shipped or delivered.
- Order Return via API: Triggered when a customer returns an order.
- Use the Order Status via API Event
Trigger automation flows when order statuses change in your external commerce system, such as when orders are placed, processed, or updated. - Use the Order Shipment Status via API Event
Trigger automation flows when order shipment statuses change in your external commerce system, such as when orders are shipped or delivered. - Use the Order Return via API Event
Trigger automation flows when customers initiate returns in your external commerce system, enabling automated return confirmations and processing communications.
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