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Configure Custom Engagement Values for Marketing Triggers

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Configure Custom Engagement Values for Marketing Triggers

Retail marketing triggers detect shopper actions, such as viewing a product or adding an item to a cart, from engagement values in your data model. If your data uses values other than the defaults, configure custom engagement values so that your triggers build audiences from your own data instead of hard-coded defaults.

Required Editions

View supported editions.

User Permissions Needed
To configure custom engagement values: Marketing Triggers Admin permission set

Before you configure the engagement values, map all the required Data Model Objects (DMOs) for your marketing triggers. The engagement values that you configure are used when the system builds the data transforms for each trigger.

Custom engagement values apply to these retail marketing triggers:

  • Abandoned Page
  • Abandoned Product Browse
  • Abandoned Shopping Cart
  1. From Setup, in the Quick Find box, enter Marketing Features, and then select Triggers.
  2. On the Marketing Triggers page, click Advanced Settings.
  3. In the Configure DMO Engagement Field Values section, review the DMOs, their related triggers, and the engagement fields to configure.
    Each row shows the DMO, the triggers that use it, the engagement field, and a description of the shopper action that the field represents. These engagement fields have default values that you can replace to match your data.
    Engagement Field Default Value
    Product detail page viewed catalog-object-view-start
    Order placed order-accepted
    Item added to cart cart-add
    Item removed from cart cart-remove
    Cart updated cart-update
    Page viewed page-view
  4. In the Value column, enter the value that matches your data for each engagement field.
    Enter a value that contains up to 255 characters, with no space at the start or end.
  5. Save and confirm your changes.
Note
Note If the business unit associated with your marketing triggers is inactive, you can't save engagement values. To update the values, go to Marketing Triggers and reopen Advanced Settings for an active business unit and data space.
 
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