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Marketing Cloud Next
Set Up a New Product in High Engagement Category Trigger

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Set Up a New Product in High Engagement Category Trigger

Configure a new product in high engagement category trigger to notify shoppers when a new product becomes available in a category they engage with the most.

Required Editions

View supported editions.

User Permissions Needed
To set up new product in high engagement category triggers: Marketing Triggers Admin permission set

Before you begin, map customer data from your application with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see DMO Mappings for New Product in High Engagement Category Trigger.

  1. From Setup, in the Quick Find box, enter Marketing Features, and then select Triggers.
  2. From the available triggers, select New Product in High Engagement Category and click Manage Configuration.
  3. From the trigger configuration page, turn on the trigger.
  4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data.
    A check mark next to the DMO indicates that it's mapped correctly.
  5. In Set Conditions, set the Lookback Period, which is how far back to look when evaluating a customer's engagement with a product category.
    Specify a value between 1 and 60 days.
  6. In Product Categories, add the product categories to monitor for high engagement.
    1. Enter a category name.
    2. Click Add.
      Add up to 10 product categories. To change a category, select it, update the name in the Edit Product Category window, and click Save.
  7. In High Engagement, set the minimum number of purchases per product category during the lookback period that's required to qualify for high engagement.
    Enter a value from 1 to 100.
  8. In Manage Frequency, set the Job Frequency value and unit.
    Job frequency is how often the system checks for eligible customers and runs the trigger job. Specify a value in hours (1–23) or days (1–7). Triggers use data transforms, and each run consumes Data 360 credits, so a higher frequency (more runs) can increase your credit consumption. See Billing Considerations for Data Transforms.
  9. In the Select Channels section, choose one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp.
    Make sure that the relevant channels are set up in the org.

After setup, marketers can use New Product in High Engagement Category as an automation event in flows. This event provides product and shopper context in the flow resource so marketers can notify shoppers about new products in the categories they engage with the most. Marketers can personalize messages with these fields: Engagement date, Individual ID, First Name, Last Name, Locale, Email Address, WhatsApp Number, SMS and RCS Number, Product SKU, Product Name, Product Image URL, Product Details Page URL, Product Category, and Product Subcategory.

 
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