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            Set Up a Product Back In Stock Trigger

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            Set Up a Product Back In Stock Trigger

            Configure a product back in stock trigger to notify subscribed shoppers when an unavailable product becomes available again.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth Edition or Advanced Edition
            User Permissions Needed
            To set up product back in stock triggers: Marketing Triggers Admin permission set

            Before you begin, map customer data from your application with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see DMO Mappings for Product Back In Stock Trigger.

            1. From Setup, in the Quick Find box, enter Marketing Features, and then select Triggers.
            2. From the available triggers, select Product Back In Stock and click Manage Configuration.
            3. From the set up page, turn on the trigger.
            4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data.
              A check mark next to the DMO indicates that it has been mapped correctly.
            5. In Set Conditions, set the Lookback Period, which is the time range used to check a customer’s product interest before stock changes are evaluated.
              Set a value between 1 and 60 days.
            6. In Manage Frequency, set the Job Frequency value and unit.
              Job frequency is how often the system evaluates eligible customers and runs the trigger job. Specify a value in minutes (10–59), hours (1–23), or days (1–7).
            7. In the Select Channels section, choose one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp.
              Make sure that the relevant channels are set up in the org.

            After setup, marketers can use Product Back In Stock as an automation event in flows and personalize messages with these fields: Engagement date, Individual ID, First Name, Last Name, Locale, Email Address, Whatsapp Number, SMS and RCS Number, Device ID(MAM), Product SKU, Product Name, Product Image URL, PDP URL, Product Category, Product Subcategory, Current Price, Stock Count.

            This event provides product and shopper context in the flow resource so marketers can personalize back-in-stock notifications to relevant audiences and improve engagement by prioritizing high-intent product interest.

             
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