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            Set Up a Product Price Drop Trigger

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            Set Up a Product Price Drop Trigger

            Configure a product price drop trigger to notify shoppers when the products they viewed are reduced in price.

            Required Editions

            Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth Edition or Advanced Edition
            User Permissions Needed
            To set up product price drop triggers: Marketing Triggers Admin permission set

            Before you begin, map customer data from your application with the required Data Model Objects (DMOs). For the data model object mappings used by this trigger, see DMO Mappings for Product Price Drop Trigger.

            1. From Setup, in the Quick Find box, enter Marketing Features, and then select Triggers.
            2. From the available triggers, select Product Price Drop and click Manage Configuration.
            3. From the set up page, turn on the trigger.
            4. In the Map Data to Data Model Objects (DMOs) section, verify that all required DMOs are mapped with your customer data.
              A check mark next to the DMO indicates that it has been mapped correctly.
            5. In Set Conditions, set the Lookback Period, which is the time range used to check a customer’s product interest before price changes are evaluated.
              Set a value between 1 and 60 days.
            6. In Set Conditions, set the Price Drop Threshold, which is the minimum percentage drop in product price required to activate the trigger.
              Set a value between 1 and 100 percent.
            7. In Manage Frequency, set the Job Frequency value and unit.
              Job frequency is how often the system evaluates eligible customers and runs the trigger job. Specify a value in minutes (10–59), hours (1–23), or days (1–7).
            8. In the Select Channels section, choose one or more channels to send trigger messages, such as Email, SMS or RCS, or WhatsApp.
              Make sure that the relevant channels are set up in the org.

            After setup, marketers can use Product Price Drop as an automation event in flows and personalize messages with these fields: Engagement date, Individual ID, First Name, Last Name, Locale, Email Address, WhatsApp Number, SMS and RCS Number, Device ID (MAM), Product SKU, Product Name, Product Image URL, PDP URL, Product Category, Product Subcategory, Current Price, Previous Price.

            This event provides product and shopper context in the flow resource so marketers can personalize price-drop notifications to relevant audiences and improve engagement by prioritizing high-intent product interest.

             
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