Set Up Marketing Triggers in Marketing Cloud Next

When marketers use the marketing triggers in flows, the trigger exposes contextual data in the flow event resource. Marketers can use this data to personalize message content and build conditions, for example, sending messages only for high-value products or carts.

• Set Up an Abandoned Shopping Cart Trigger
  Configure an abandoned shopping cart trigger to re-engage shoppers who add items to a cart, but leave before completing their purchase.
• Set Up an Abandoned Page Trigger
  Configure an abandoned page trigger to reach visitors who view key pages and leave before completing a desired action. Use this trigger for high-value pages such as signup, plan comparison, or checkout- related pages.
• Set Up an Abandoned Product Browse Trigger
  Configure an abandoned product browse trigger to engage shoppers who view products or product categories, but leave without adding items to their cart or making a purchase.
• Set Up a Product Back In Stock Trigger
  Configure a product back in stock trigger to notify subscribed shoppers when an unavailable product becomes available again.
• Set Up a Product Low Inventory Trigger
  Configure a product low inventory trigger to notify shoppers when product inventory falls below a defined threshold.
• Set Up a Product Price Drop Trigger
  Configure a product price drop trigger to notify shoppers when the products they viewed are reduced in price.