Content Quality

Learn how email content quality and legal compliance impact your email deliverability. Some of the most basic elements of an email can indicate to a spam filter or its recipients whether your message is trustworthy. Spam filters can flag messages that just "look spammy," such as containing a lot of capital letters or exclamation points.

For best results, build relevant, personalized messages with clear calls to action that engage recipients, and adhere to regional privacy regulations. Salesforce Marketing apps offer preview tools, test sends, and merge fields that can help you follow these recommendations and regulations.

• Legal Requirements
  Different countries and regions manage their own policies and regulations around how and when you send marketing or promotional messages. Some countries require a type of explicit consent, such as confirmed opt-in, where someone signs up to receive your content and then verifies their email address.
• Branding and Messaging
  High-quality emails can bypass spam filters and capture recipient attention. The quality of your messaging is based on system filters and user preferences. Content that passes a spam filter isn't always engaging to users, and vice versa.
• Testing and Quality Assurance
  Use the preview and testing features in Salesforce marketing tools to review content before sending. Preview messages to confirm that images load, text formats correctly, and links work. Then, create a test email list to verify that messages render as expected across different browsers and email clients.