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Deliverability Fundamentals
Addressing Delivery and Reputation Issues

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Addressing Delivery and Reputation Issues

To help you identify and address deliverability and reputation issues, Salesforce provides metrics and reports that help you monitor your messaging performance. Because a single email can impact your reputation, we recommend evaluating these metrics as part of your ongoing campaign and email send monitoring processes. For some marketing efforts, consider reviewing metrics after every email send.

What to Look For

Each spam complaint, unsubscribe, or hard bounce can tell you something about your marketing campaign or its recipients.

Here’s how you can get details about specific complaints.

Recommendations

Review the table for recommendations on how you can address some causes of negative engagement. Items marked with an asterisk aren’t available in every Salesforce marketing app.

Find addresses that flagged a message as spam, and remove them from your list.

See Data Hygiene
  • Unsubscribe from list
  • Unsubscribe from all lists
  • Mark as Do Not Email*
  • Delete subscriber record

Check for data quality.

See Data Hygiene
  • Look for and remove spammy content from recent and future messages.

Check for content quality.

See Content Quality
  • Review recipient data for stale consent or other details.

Consider recipients’ needs and preferences.

See Clean Data Recommendations
  • Send messages at different times of day.
  • Does this recipient still want to receive emails from you?
  • Use dynamic content and personalization to tailor message content to each recipient.
  • Try AI Send Time Optimization.
  • Periodically send messages that ask recipients to update their preferences.
 
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