Testing and Quality Assurance

Use the preview and testing features in Salesforce marketing tools to review content before sending. Preview messages to confirm that images load, text formats correctly, and links work. Then, create a test email list to verify that messages render as expected across different browsers and email clients.

To maintain sender reputation, monitor these key areas continuously.

• Analyze Salesforce Data: Track email volume, bounce rates, and specific bounce error messages using Salesforce reporting and query activities.
• Review Postmaster Data: Analyze data from services such as Google Postmaster Tools and Microsoft SNDS.
• Track Inbox Placement: Monitor inbox placement manually or use third-party monitoring services.
• Check Reputation: Use third-party reputation providers, such as Sender Score, to check for blacklisting or email firewall flags.