You are here:
Processing an Email
A lot happens between clicking Send and an email arriving in someone’s inbox. Salesforce kicks off processes that prepare, build, and deliver your message. The exact sending infrastructure and tooling varies by product, but the overall process is similar for most email sends.
What Happens After You Click Send
In the preparation phase, we analyze your email to understand the type of content that it contains and identify recipients. Then, we start building the structure of the email: the subject line, preheader, body, and footer.
If you include any personalization, such as merge fields or dynamic content, we locate the required data and recipient details that are needed to create the right content. When everything is identified and prepared, the email comes together as an HTML package that typically also includes a text version.
Next, Salesforce bundles the messages into batches, and starts distributing the messages to the mail servers that deliver them. Each receiving server checks for authentication and reputation, and scans the message content before it decides whether to accept the email or send it to a spam folder.
Finally, depending on your tracking settings, Salesforce monitors how recipients interact with your emails and logs that data for your reports.
