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            Use Segments in Marketing Cloud Next

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            Use Segments in Marketing Cloud Next

            Use segments to find the right audience for your campaigns. Segments update dynamically based on filters, such as profile attributes or behavioral data. You can build segments manually or with Einstein generative AI.

            Required Editions

            Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition
            • Understanding Segmentation in Marketing Cloud Next
              The Segments page in Marketing Cloud Next is the same one available in the Data Cloud Lightning app for Data 360. However, if you plan to use your segment with marketing campaigns, some specific field settings are required.
            • Segmentation Concepts and Examples
              The segment canvas offers several features to help you identify the right audience. Understanding the data behind the attribute library and the robust nesting and grouping features available can help you create the segments you need.
            • Manually Create a Segment in Marketing Cloud Next
              To create a segment, you drag in attributes that describe your target audience. When you build segment rules, make sure that you select objects and fields that align with your data model.
            • Create a Segment with AI in Marketing Cloud Next
              Create segments using natural language and Einstein generative AI capabilities. You edit and publish Einstein segments the same way as your other marketing segments. An admin must enable generative AI for segments.
             
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