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Deactivate a Business Unit
If you are sure that you no longer need a business unit, you can deactivate it. Deactivating a business unit is permanent and can't be undone. After deactivation, business unit members lose access to the related data space and workspaces unless they have direct access through permissions. Also, the data space that’s related to the business unit can't be used by any other business unit in the future.
Required Editions
| Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition |
| User Permissions Needed | |
|---|---|
| To deactivate a business unit: | Marketing Cloud Admin permission set |
Before you begin, complete these prerequisites:
- Deactivate all active flows related to the campaigns in the business unit.
- Uninstall Marketing Performance for the business unit.
When a business unit is deactivated, the following restrictions apply to its specific assets and users:
- You can edit the segments in an inactive business unit, but the flows that use these segments can't be activated.
- You can still copy content from an inactive business unit’s workspace and post it to common assets.
- You can remove business unit members from an inactive business unit, but you can't add any new members.
- You can’t use the campaign briefs from an inactive business unit in new campaigns.
- You can’t view the marketing performance dashboards for an inactive business unit.
- Existing DLO filters aren't removed from an inactive business unit, but you can't add new filters.
- You can’t add new channels to an inactive business unit, but you can unassign existing ones.
- All Agentforce and Generative AI capabilities are disabled in an inactive business unit.
- An inactive business unit is no longer available for selection during campaign creation and marketing performance filtering.
- From Setup, in the Quick Find box, enter Business Units and select it.
- From the Business Units page, select the business unit you want to deactivate.
- Click the dropdown next to Add Users and select Deactivate Business Unit.
- Review the impact of deactivating the business unit, and then click Next.
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Complete the required prerequisites and click
Next.
Use the Refresh button to update the status of each prerequisite after completing it.
- On the confirmation screen, review the deactivation details.
- If required, select the checkbox to email all members of this business unit about the deactivation.
- Click Deactivate.
After deactivation, the business unit is marked as inactive and can’t be reactivated. To view inactive business units on the Business Units list page, click Show All Business Units.

