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          Distribute Content With Common Assets in Business Units

          Distribute Content With Common Assets in Business Units

          Use common assets to make high-performing content available across business units. Post content to common assets, and members from other business units can copy that content to their own workspace.

          Required Editions

          Available in: Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Advanced Edition

          Before you begin:

          • The common assets library is enabled. See Enable Common Assets for Business Units.
          • Source workspace is a marketing CMS workspace.
          • User has permissions to create content in the source CMS workspace.
          • User has access to manage content in the Common Assets tab.

          Supported content types with common assets:

          • News
          • Blog Post
          • Landing Page
          • Landing Page Template
          • Tracked Link
          • Media Types:
            • Image
            • Video
            • Document
            • Audio
          • Marketing Content Types:
            • Email
            • Form
            • Preference Page
            • Web Fragment
          • Collections:
            • Manual Collection
            • Dynamic Collection

          Unsupported content types with common assets:

          • Experience Cloud site components
          • Settings and configuration types
          • Access control policies
          • Branding components
          • Internal test types

          Post Content to Common Assets

          Before you post your content to common assets, finalize your content and make sure that it's ready for use by other business units. After posting, any update you make to the content in your business unit doesn't reflect in common assets. Posted content includes linked images and text from the original content, but merge fields are converted to placeholders.

          Important
          Important Only marketing admins and the user who posted the content can delete a common asset.
          1. In the Marketing app, go to the Content tab and open your business unit's workspace.
          2. Select the content item you want to post.
          3. Click the dropdown menu and select Post to Common Assets.

            You can also access this option from the content detail page by clicking the dropdown next to Edit Details.

          4. If required, edit the content name and add a description to help others understand the content.
            Renaming this content updates its display name in common assets only, and not in the source workspace.
          5. Click Post.

          Copy Content from Common Assets

          Copy content from common assets to your business unit's workspace.

          When you copy content from common assets, a new copy is created in your workspace. The original content in common assets and the source business unit remains unchanged.

          1. In the Marketing app, go to the Common Assets tab.
          2. Select the content item you want to copy.
          3. Click the dropdown menu and select Copy to your Business Unit.
          Important
          Important Only marketing admins and the user who posted the content can delete a common asset.
           
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          Salesforce Help | Article