Email in Marketing Cloud Next

Email marketing continues to be a part of your digital strategy. Next-gen marketing tools offer solutions that streamline your efforts and automate personalized experiences for your prospects and customers.

For domain authentication and other admin details, see Set Up Unified Email and Configure Required Email Settings.

• Distributed Marketing and Alerts
  To increase productivity and maintain brand consistency, marketers can share approved email templates with sales reps and other Salesforce users. Distributed Marketing and Alerts makes it easier for non-marketing users to send email content that’s on brand and approved by marketing.
• Create an Email in Marketing Cloud Next
  The content editing experience in Marketing Cloud Next provides tools to build an email, preview and test it, and publish it for use with a campaign. To make major changes to a published email or to prevent it from sending in a campaign, you can unpublish it.
• Create an Email in Code View in Marketing Cloud Next
  In code view, view and edit message HTML and CSS for custom control over your email design. Also, advanced users can use Handlebars templating language to add scripting and conditional logic and perform data lookups. As you author, code view provides syntax validation, inline coding assistance, and search. Preview and test the email and publish it for use with a campaign. To change a published email or prevent it from sending in a campaign, you can unpublish it.
• Conversational Email in Marketing Cloud Next
  Conversational Email enables two-way email engagement directly from Marketing Cloud Next. Instead of sending one-way broadcast emails, you can configure messages that support replies.