Messaging in Marketing Cloud Next

Next-gen marketing tools support a collection of messaging types. These services typically require preparation work to validate accounts, request sending codes, or complete other registration, and regulations vary by country.

Supported messaging types:

• MMS (Multimedia Messaging Service)
• RCS (Rich Communication Services)
• SMS
• WhatsApp

For registration and setup information, review Salesforce Help for Unified Messaging. See Set Up a Unified SMS Messaging Channel.

• Create a WhatsApp Session Message
  After a customer initiates a conversation, you sometimes need to respond with a custom message. A session message is an on-the-fly reply that you can send within 24 hours of the customer's message, without having to select a preapproved templated message.
• Enable Marketing Messages Lite API
  Achieve a higher return on investment and delivery rates by transitioning to the user-friendly Marketing Messages Lite (MMLite) API to execute large-scale campaigns.
• Create and Manage a Contact Card
  A Contact Card (VCF) is a digital business card that allows customers to save your brand’s verified identity including your logo, phone number, website, and address to their mobile devices.