Reusable Content in Marketing Cloud Next

Certain content types, such as brands and tracked links, are available for reuse within other content types. For example, after you establish your brand settings, marketers can apply those brand styles to other content they build.

Personalization tools also provide some reusable components, such as personalization points and expressions. See Personalization Marketing Content.

• Brand Your Content in Marketing Cloud Next
  Apply a consistent look and feel across your marketing content. Specify your company’s colors, fonts, button styles, brand identity, and tone. Create as many brands as you need. We recommend that you assign your primary brand as the default brand in your marketing workspace. The default brand’s settings extend to all your Marketing Cloud Next content, but you can create other brands for specific events or products.
• Create and Manage a Reusable Content Block
  Content admins and content managers can combine text, images, links, and buttons into reusable content blocks. The blocks are stored in a marketing workspace, where they’re easily available to content authors, who can add them to any email or landing page. Create different content blocks for different audiences, and use variation rules to personalize which block is delivered to which audience.
• Create and Manage a Custom Tracked Link
  A custom tracked link reports clicks from content that you manage outside of Marketing Cloud Next, such as an ad, that points to a connected external website.