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UTM parameters are set at the org level and apply to all content by default. When you're building a message, you can override those defaults for a specific content asset or for individual links.
| User Permissions Needed | |
|---|---|
| To create or edit content: | Marketing Cloud Manager permission set AND Any CMS workspace contributor role |
| To publish or unpublish content: | Marketing Cloud Manager permission set AND A CMS workspace contributor role of content admin or content manager |
Customize UTM parameter values for a specific content asset, replacing the defaults set at the org level. Content-level values apply to all links in that asset unless you set an override on a specific link.
Use Link Builder to insert a link with UTM parameter overrides that apply only to that link, overriding both org-level and content-level defaults.
Update a link's destination, text, or UTM parameter overrides, or remove it from your content.
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