Loading
Salesforce Enforces New Security Requirements in Summer 2026Read More
Marketing Cloud Next
Table of Contents
Filter by (0)Add
Select Filters

          No results
          No results
          Here are some search tips

          Check the spelling of your keywords.
          Use more general search terms.
          Select fewer filters to broaden your search.

            Search all of Salesforce Help
            Search all of Salesforce Help
            Marketing Object Data Types and Resource Allocations

            You are here:

            1. Salesforce Help
            2. Docs
            3. Marketing Cloud Next

            Marketing Object Data Types and Resource Allocations

            When you create a marketing object, you can select from three supported data types to match your data requirements. Understanding the available data types and system storage capacity helps you design marketing objects that support your business needs while maintaining system performance.

            Required Editions

            Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition

            Supported Data Types

            When you specify a field in a marketing object, select one of these data types. Unlike data extensions in Marketing Cloud Engagement, you can’t change the maximum length of a field in a marketing object.

            Data Type Description
            Text A string that contains up to 255 characters.
            Number A positive or negative integer with up to 18 digits.
            Decimal A positive or negative decimal number with up to 18 digits.

            Resource Allocations

            Each org has allocated usage capacity for marketing objects. These allocations ensure consistent performance and reliability across all your marketing activities.

            Resource Allocation Details
            Storage size

            The allocation depends on your edition:

            • Growth: 10 GB
            • Advanced: 40 GB
            		 When you approach the maximum value, the system notifies you so that you can free up storage space.
            Number of marketing objects

            The allocation depends on your edition:

            • Growth: 25 marketing objects
            • Advanced: 100 marketing objects
            		 When you approach the maximum, the system notifies you so that you delete old or unused objects.
            Number of columns in an object 100  
             
            Loading
            Salesforce Help | Article