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Manage Marketing Objects
You can create a marketing object by importing data from a CSV file. You can also delete a marketing object that you don’t need.
Required Editions
| Salesforce Enterprise and Unlimited Editions with Marketing Cloud Next Growth or Advanced Edition |
Create a Marketing Object by Importing a File
Upload a CSV file to create a marketing object and load data into it in one step. The resulting marketing object contains only the columns specified in the CSV file that you provide. Marketing Cloud Next infers the data type for each column based on the data in the input file.
Required Editions
| User Permissions Needed | |
|---|---|
| To create marketing objects: | Manage Marketing Objects |
- On the Data Management tab, from the Marketing Data panel, select Marketing Objects.
- Click New.
- On the Create a Marketing Object window, select From File.
- Click Upload Files, and then select the file to import.
- Click Next.
- Enter a name, an API name, and optionally a description for the object.
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Review the field names from the imported file. To change the field name, API name, or data
type for a field, click the pencil icon (
), and then enter the correct value.
-
If a field is a primary key, select Primary Key.
Note You can select more than one primary key field. Marketing objects don’t support composite keys. - Click Next.
- Click Save.
Delete a Marketing Object
If you no longer need a marketing object, delete it. Deleting a marketing object frees up the storage space that the object consumes.
Required Editions
| User Permissions Needed | |
|---|---|
| To delete marketing objects: | Manage Marketing Objects |
Before you delete a marketing object, remove references to it from all of your marketing content, campaigns, briefs, and flows. If any other object refers to the data in the marketing object, you can’t delete the marketing object.
- On the Data Management tab, from the Marketing Data panel, select Marketing Objects.
- From the list of marketing objects, select the object to delete.
- Click Delete.
- Confirm that you want to delete the object.

