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Marketing Performance Intelligence
Marketing Performance Intelligence (MPI) combines marketing data and analytics in one place so that you can measure performance across paid, owned, B2B, and offline channels. Use consistent metrics to evaluate campaigns and customer journeys, understand which touchpoints drive conversions, and improve your marketing strategy.
MPI uses the Marketing Semantic Data Model in Data 360 to standardize data and metrics across channels. This shared model reduces the need to switch between separate analytics tools and reconcile different data definitions.
Explore Your Marketing Data
After you install MPI, use these tabs in the Marketing app.
- Marketing Analytics: Review cross-channel dashboards, track progress toward marketing goals, and view AI-generated summaries.
- Data Management: Connect data sources, configure attribution models, enrich and standardize marketing data, and manage the Marketing Semantic Data Model.
With MPI, you can:
- Compare performance across marketing channels.
- Identify campaigns and touchpoints that contribute to conversions.
- Trace customer journeys across paid, owned, B2B, and offline channels.
- Understand which campaigns generate revenue and where to adjust your budget.
Marketing Performance Intelligence provides standard analytics for first-party marketing data. Marketing Intelligence adds capabilities such as paid-media connectors, configurable attribution, data enrichment, custom schemas, agents, and custom Tableau Next dashboards. For a complete feature comparison, see Compare Marketing Performance Intelligence and Marketing Intelligence.
- Compare Marketing Performance Intelligence and Marketing Intelligence
Compare the reporting, data management, agent, and Tableau Next capabilities in Marketing Performance Intelligence and Marketing Intelligence.
