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Compare Marketing Performance Intelligence and Marketing Intelligence
Compare the reporting, data management, agent, and Tableau Next capabilities in Marketing Performance Intelligence and Marketing Intelligence.
| Feature | Marketing Performance Intelligence | Marketing Intelligence |
|---|---|---|
| First-Party Reporting | ||
| First-party reporting | Included | Included with Marketing Cloud Next and owned-media data |
| Data Connectors | ||
| Total Connect | Not included | Included |
| First-party analytics connectors | Not included | Included |
| Paid-media connectors, such as Google Ads, Meta, and LinkedIn | Not included | Included |
| Attribution | ||
| Journey pathing | Included | Included |
| Templated attribution | Included | Included |
| Custom attribution configuration | Not included | Included |
| Segment Intelligence | Not included | Included |
| Data Management | ||
| Marketing Semantic Data Model | Included | Included |
| Goals | Included | Included |
| LLM data enrichment | Not included | Included |
| Patterns | Not included | Included |
| Data enrichment | Not included | Included |
| Anchor campaigns | Not included | Included |
| Custom schemas | Not included | Included |
| Agents | ||
| Paid Media Budget Optimization Agent | Not included | Included |
| Data Guardian Agent | Not included | Included |
| Conversational analytics with Tableau Concierge | Not included | Included |
| Headless Intelligence | ||
| Reports and data in Slack | Included | Included |
| Tableau Next | ||
| Tableau Next Concierge | Not included | Included |
| Tableau Next visualizations | Included | Included |
| Create custom Tableau Next dashboards | Not included | Included |
| Edit custom Tableau Next dashboards | Not included | Included |
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