B2B Analytics for Marketers

B2B Analytics for Marketers helps marketing teams connect campaign and engagement activity to pipeline and revenue. The B2B Analytics for Marketers dashboard collections brings CRM and engagement data together in ready-to-use dashboards, so teams can see what's working without reviewing separate systems or building custom analytics.

Use the dashboards to answer common B2B marketing questions, such as which campaigns influence opportunities, how engagement supports pipeline growth, and where marketing programs help move deals forward. Marketers can compare performance, identify trends, and act on what they learn about campaigns and budget allocation.

Marketing leaders can use these insights to report on marketing contribution and guide planning, budgeting, and strategy.

• Set Up B2B Analytics for Marketers
  Set up B2B Analytics for Marketers to connect CRM and engagement data, deploy the required data kits, and install the dashboards.
• Supported Dashboards for B2B Analytics for Marketers
  B2B Analytics for Marketers includes a set of ready-to-use dashboards, such as account-based marketing and pipeline analysis. After you complete B2B Analytics setup, you can view the dashboards from the Marketing Analytics tab. Use the dashboard filters to narrow widget data by date range, account, and other available values.