Loading
Marketing Cloud 下一步
Marketing Cloud 下一步的度量公式

您位於此處：

  1. Salesforce 說明
  2. 文件
  3. Marketing Cloud 下一步

Marketing Cloud 下一步的度量公式

Marketing Cloud Next 中的報告與顯示面板包含直接值與計算值的組合。可用的度量會因管道和報告位置而有所不同。

必要版本

提供版本：具備 Marketing Cloud Next Growth 或 Advanced Edition 的 Salesforce Enterprise 和 Unlimited Edition

度量表格涵蓋以下管道和參與類型:

  • 電子郵件
  • 登陸頁面
  • 行動應用程式內
  • 行動推送
  • RCS
  • SMS
  • 追蹤的外部網站
  • WhatsApp

彙總度量

度量 Location 描述 公式
活動總數 「行銷績效」報告與顯示面板 跨各種行銷管道的點擊、開啟、讀取和回覆總數。 
SUM(Email Clicks, Email Opens, SMS Clicks, WhatsApp Reads, SMS Route, SMS Unknown, WhatsApp Inbound, WhatsApp Others)

電子郵件度量

度量 Location 描述 公式
電子郵件退回率 Analytics 與行銷績效報告與顯示面板 導致退回的已傳送電子郵件百分比。 
SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")

無論是否為唯一,Analytics 報告都會計算所有偏差。
電子郵件拒絕 「行銷績效」報告與顯示面板 與電子郵件相關的硬性與軟性拒絕總數。 
SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")
電子郵件點擊 「行銷績效」報告與顯示面板 在電子郵件中按一下連結的總次數。 
SUM(All EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL")
電子郵件點擊率 「行銷績效」報告與顯示面板 導致點擊的已傳送電子郵件百分比。 
SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))
電子郵件點擊率 Analytics 與行銷績效報告與顯示面板 導致點擊的已開啟電子郵件百分比。 
SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") / SUM(All UNIQUE EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL")

Data 360 報告會計入所有點擊次數,無論其是否為唯一。
電子郵件傳送 「行銷績效」報告與顯示面板 成功傳送的電子郵件總數。 
SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")
電子郵件傳送率 「行銷績效」報告與顯示面板 導致成功傳送的已傳送電子郵件百分比。 
(SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL")) / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
電子郵件開啟 「行銷績效」報告與顯示面板 開啟電子郵件的總次數。 
SUM(All EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL")
電子郵件開放率 Analytics 與行銷績效報告與顯示面板 導致開啟的已傳送電子郵件百分比。 
SUM(All UNIQUE EmailEngagement Records with ChannelAction = "OPEN" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))

Data 360 報告會計入所有未結束,無論其是否為唯一。
電子郵件取消選取率 Analytics 與行銷績效報告與顯示面板 造成取消訂閱的已傳送電子郵件百分比。 
SUM(All UNIQUE EmailEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "EMAIL") / (SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL") - SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND EngagementChannelType = "EMAIL"))

無論是否為唯一,Analytics 報告都會計算所有選擇退出動作。
電子郵件傳送 Analytics 與行銷績效報告與顯示面板 已傳送的電子郵件總數。 
SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
電子郵件無法傳送 Analytics 與行銷績效報告與顯示面板 無法傳送的電子郵件總數。 
SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "NOT_SENT" AND EngagementChannelType = "EMAIL")
電子郵件取消訂閱 「行銷績效」報告與顯示面板 與電子郵件相關的取消訂閱總數。 
SUM(All EmailEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "EMAIL")
電子郵件硬退回率 「行銷績效」報告與顯示面板 分類為實回復的已傳送電子郵件百分比。 
SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND BounceType ="HARD" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
電子郵件軟性退回率 「行銷績效」報告與顯示面板 分類為軟性退回的已傳送電子郵件百分比。 
SUM(All EmailEngagement Records with ChannelAction = "BOUNCE" AND BounceType ="SOFT" AND EngagementChannelType = "EMAIL") / SUM(All EmailEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "EMAIL")
電子郵件變化唯一點擊 內容績效顯示面板 行銷活動電子郵件中動態內容的唯一點擊總數。 
SUM(All UNIQUE EmailEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "EMAIL") GROUPED by PersonalizationContentId and PersonalizationDecisionId
電子郵件失敗活動總數 「行銷績效」報告與顯示面板 失敗、拒絕或導致選擇退出的電子郵件總數。 
SUM(Email Failed To Send, Email Bounces, Email Unsubscribes)

登陸頁面度量

度量 Location 描述 公式
表單提交 「行銷績效」報告與顯示面板 與登陸頁面上表單相關的提交總數。 
SUM(All WebsiteEngagement Records with ChannelAction = “form-submit" AND EngagementChannelType = "Web")
表單提交率 「行銷績效」報告與顯示面板 導致表單提交的登陸頁面檢視百分比。 
SUM(All WebsiteEngagement Records with ChannelAction = “form-submit" AND EngagementChannelType = "Web") / SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")
頁面點擊率 「行銷績效」報告與顯示面板 導致點擊參與的登陸頁面檢視百分比。 
SUM(All WebsiteEngagement Records with ChannelAction = "anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web") / (SUM(All UNIQUE WebsiteEngagement Records with ChannelAction = "page-view" AND EngagementChannelType = "Web")
頁面點擊 「行銷績效」報告與顯示面板 登陸頁面上按一下的總次數。 
SUM(All WebsiteEngagement Records with ChannelAction = “anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web")
頁面檢視 「行銷績效」報告與顯示面板 登陸頁面的頁面檢視總數。 
SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")

行動應用程式內度量

度量 Location 描述 公式
應用程式內傳送 「行銷績效」報告與顯示面板 已傳送的應用程式內訊息總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”SEND_STATUS” AND SendStatus = “SENT” group by IndividualId, BulkMessageId)
應用程式內顯示 「行銷績效」報告與顯示面板 顯示的應用程式內訊息總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”DISPLAY” group by IndividualId, BulkMessageId)
應用程式內關閉 「行銷績效」報告與顯示面板 已關閉的應用程式內訊息總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”DISMISS” group by IndividualId, BulkMessageId)
應用程式內 CTA (呼叫動作) 按鈕按鈕 「行銷績效」報告與顯示面板 使用者在應用程式內訊息中選取特定呼叫動作按鈕的次數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”BUTTON_CLICK” group by IndividualId, BulkMessageId)
應用程式內下載 「行銷績效」報告與顯示面板 導致成功下載的應用程式內訊息總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “IN APP NOTIFICATION” 
EngagementChannelAction=”RECEIVED” group by IndividualId, BulkMessageId)

Mobile Push 度量

度量 Location 描述 公式
推送傳遞率 「行銷績效」報告與顯示面板 導致成功傳送的推送通知嘗試百分比。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction=”DELIVERED”) / UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction=”SEND_STATUS” AND MessageRecipientSendStatus in(”SENT”, “NOT_SENT”))
推送傳送 「行銷績效」報告與顯示面板 已傳送的推送通知總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction = “SEND_STATUS” 
AND MessageRecipientSendStatus = “SENT”)
推送傳送 「行銷績效」報告與顯示面板 傳送的推送通知總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “DELIVERED”)
未傳送推送 「行銷績效」報告與顯示面板 未傳送的推送通知總數 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “NOT_SENT”)
推送退回 「行銷績效」報告與顯示面板 導致退回的推送通知總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “BOUNCE”)
推送退回率 「行銷績效」報告與顯示面板 導致退回的推送通知百分比。 
(Push Bounces) / (Push Sends)
推送開啟 「行銷績效」報告與顯示面板 使用者開啟的通知總數。 
UNIQUE COUNT (All EngagementId where EngagementChannelType = “PUSH NOTIFICATION” 
EngagementChannelAction= “SEND_STATUS” AND MessageRecipientSendStatus = “OPEN”)
推送開放率 「行銷績效」報告與顯示面板 產生未結束的已傳送推送通知百分比。 
(Push Opened) / (Push Delivered)

RCS 度量

度量 Location 描述 公式
RCS 傳送 「行銷績效」報告與顯示面板 傳送的 RCS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "DR" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING" AND (SendStatus="DELIVERED" OR SendStatus="READ"))
RCS 遞送率 「行銷績效」報告與顯示面板 會導致成功傳送的已傳送 RCS 訊息百分比。 
(SUM(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "RCS") + SUM(All MessageEngagement Records with ChannelAction = "READ" without a Matching MessageEngagement Record on MessageID with ChannelAction = "DELIVERED" AND EngagementChannelType = "RCS")) / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "RCS")
RCS 傳送失敗 「行銷績效」報告與顯示面板 與 RCS 訊息相關的傳送失敗總數。 
SUM(All MessageEngagement Records with (SendStatus="FAILED" and ChannelAction="DR") or (SendStatus="NOT_SENT" and ChannelAction="SEND_STATUS") AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
RCS 失敗率 「行銷績效」報告與顯示面板 造成傳送失敗的已傳送 RCS 訊息百分比。 
RCS Failed Deliveries / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND ( SendStatus = "SENT" or SendStatus = "NOT_SENT") AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
RCS 輸入回覆 「行銷績效」報告與顯示面板 與 RCS 訊息相關的收件者回覆總數,包括訂閱、取消訂閱和協助關鍵字。 
SUM(All MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction=" HELP") AND EngagementChannelType = "RCS")
RCS 開放率 「行銷績效」報告與顯示面板 產生讀取的已傳送 RCS 訊息百分比。 
SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") / UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING" by IndividualId and BulkMessageId)
RCS 選擇退出率 「行銷績效」報告與顯示面板 造成取消訂閱的已傳送 RCS 訊息百分比。 
SUM(All UNIQUE MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "RCS")/ UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "RCS" by IndividualId and BulkMessageId)
RCS 讀數 「行銷績效」報告與顯示面板 產生讀取的 RCS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING")
RCS 回應率 「行銷績效」報告與顯示面板 產生回覆的已傳送 RCS 訊息百分比。 
SUM(All UNIQUE MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "RCS" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All UNIQUE MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction = "HELP") AND EngagementChannelType = "RCS") / Total RCS Deliveries
RCS 傳送 「行銷績效」報告與顯示面板 已傳送的 RCS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementNotes = "EINSTEIN1_MARKETING" AND EngagementChannelType = "RCS")
RCS 取消訂閱 「行銷績效」報告與顯示面板 與 RCS 訊息相關的取消訂閱總數。 
SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "RCS")

SMS 度量

度量 Location 描述 公式
SMS 點擊 「行銷績效」報告與顯示面板 與 SMS 訊息相關的點擊總數。 
SUM(All MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "SMS")
SMS 點擊率 「行銷績效」報告與顯示面板 會造成點擊的已傳送 SMS 訊息百分比。 
SUM(All Unique MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS")
SMS 對話轉接 「行銷績效」報告與顯示面板

轉移至對話的 SMS 訊息總數。

「SMS 對話轉送」僅在 Service Cloud 設定時運作。

 
SUM(All MessageEngagement Records with ChannelAction = "ROUTE" AND SendClassification = "TRANSFER" AND EngagementChannelType = "SMS")
SMS 傳送 「行銷績效」報告與顯示面板 傳送的 SMS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS")
SMS 傳送率 「行銷績效」報告與顯示面板 成功傳送的已傳送 SMS 訊息百分比。 
UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "DELIVERED" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
SMS 傳送失敗 「行銷績效」報告與顯示面板 無法傳送的 SMS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "UNDELIVERED" AND EngagementChannelType = "SMS")
SMS 失敗率 「行銷績效」報告與顯示面板 導致傳送失敗的已傳送 SMS 訊息百分比。 
SUM(All MessageEngagement Records with ChannelAction = "UNDELIVERED" AND EngagementChannelType = "SMS") / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
SMS 撥入回覆 「行銷績效」報告與顯示面板 SMS 訊息的回覆總數,不包括取消訂閱。 
SUM(All MessageEngagement Records where ChannelAction = "ROUTE" AND SendClassification != "TRANSFER" AND EngagementChannelType = "SMS") + SUM(All MessageEngagement Records where ChannelAction = "UNKNOWN_KEYWORD" AND EngagementChannelType = "SMS")
SMS 選擇退出率 Analytics 與行銷績效報告與顯示面板 造成取消訂閱的已傳送 SMS 訊息百分比。 
UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "SMS")/ UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "SMS")

無論是否為唯一,Analytics 報告都會計算所有選擇退出的次數。
SMS 回應率 Analytics 與行銷績效報告與顯示面板 產生回覆的已傳送 SMS 訊息百分比。 
SMS Inbound Replies/UNIQUE COUNT(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "SMS")

在 Analytics 報告中,此度量稱為輸入率。
SMS 傳送 Analytics 與行銷績效報告與顯示面板 已傳送的 SMS 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "SMS")
SMS 取消訂閱 「行銷績效」報告與顯示面板 與 SMS 訊息相關的取消訂閱總數。 
SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "SMS")

追蹤的外部網站度量

度量 Location 描述 公式
頁面點擊率 「行銷績效」報告與顯示面板 導致點擊參與的登陸頁面檢視百分比。 
SUM(All WebsiteEngagement Records with ChannelAction = "anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web") / (SUM(All UNIQUE WebsiteEngagement Recrods with ChannelAction = "page-view" AND EngagementChannelType = "Web")
頁面點擊 「行銷績效」報告與顯示面板 登陸頁面上按一下的總次數。 
SUM(All WebsiteEngagement Records with ChannelAction = “anchor-click" OR ChannelAction = "button-click" AND EngagementChannelType = "Web")
頁面檢視 「行銷績效」報告與顯示面板 登陸頁面的頁面檢視總數。 
SUM(All WebsiteEngagement Records with ChannelAction = “page-view" AND EngagementChannelType = "Web")
追蹤連結點擊 追蹤的連結內容記錄 已追蹤連結點擊的總數。 
SUM(All WebsiteEngagement Records with EngagementChannelAction = “tracked-link-click" AND EngagementChannelType = "Web")

WhatsApp 度量

度量 Location 描述 公式
WhatsApp 對話轉換 「行銷績效」報告與顯示面板

轉移至對話的 WhatsApp 訊息總數。

WhatsApp Conversation Forwards 僅在設定 Service Cloud 時運作。

 
SUM(All MessageEngagement Records with ChannelAction = "ROUTE" AND SendClassification = "TRANSFER" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 點擊率 「行銷績效」報告與顯示面板 導致收訊者按一下訊息內連結的已傳送訊息百分比。 
SUM(All Unique MessageEngagement Records with ChannelAction = "CLICK" AND EngagementChannelType = "WHATSAPP") / UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 傳送 「行銷績效」報告與顯示面板 傳送的 WhatsApp 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "DR" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT") AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ"))
Total WhatsApp Deliveries = Total Whatsapp marked as sent + Total WhatsApp marked as Delivered (without a matching sent record) + Total WhatsApp marked as Read (without a matching Delivered/sent record)
WhatsApp 傳送率 「行銷績效」報告與顯示面板 成功傳送的已傳送 WhatsApp 訊息百分比。 
(SUM(All MessageEngagement Records with ChannelAction = "DELIVERED" AND EngagementChannelType = "WHATSAPP") + SUM(All MessageEngagement Records with ChannelAction = "READ" without a Matching MessageEngagement Record on MessageID with ChannelAction = "DELIVERED" AND EngagementChannelType = "WHATSAPP")) / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND EngagementChannelType = "WHATSAPP")
WhatsApp 傳送失敗 「行銷績效」報告與顯示面板 與 WhatsApp 訊息相關的傳送失敗總數。 
SUM(All MessageEngagement Records with (SendStatus="FAILED" and ChannelAction="DR") or (SendStatus="NOT_SENT" and ChannelAction="SEND_STATUS") AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 失敗率 「行銷績效」報告與顯示面板 導致傳送失敗的已傳送 WhatsApp 訊息百分比。 
WhatsApp Failed Deliveries / SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND ( SendStatus = "SENT" or SendStatus = "NOT_SENT") AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 撥入回覆 「行銷績效」報告與顯示面板 與 WhatsApp 訊息相關的收件者回覆總數。 
SUM(All MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT")) + SUM(All MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction=" HELP") AND EngagementChannelType = "WHATSAPP")
WhatsApp 開放率 「行銷績效」報告與顯示面板   
SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT")) / UNIQUE COUNT((All MessageEnagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 選擇退出率 「行銷績效」報告與顯示面板 造成取消訂閱的已傳送 WhatsApp 訊息百分比。 
SUM(All UNIQUE MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "WHATSAPP")/ UNIQUE COUNT((All MessageEngagementRecords with ChannelAction = "DR" AND (SendStatus="SENT" OR SendStatus="DELIVERED" OR SendStatus="READ")) AND EngagementChannelType = "WHATSAPP" by IndividualId and BulkMessageId)
WhatsApp 讀取權限 「行銷績效」報告與顯示面板 導致讀取的 WhatsApp 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "DR" AND SendStatus="READ" AND EngagementChannelType = "WHATSAPP" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT"))
WhatsApp 回應率 「行銷績效」報告與顯示面板 產生回覆的已傳送 WhatsApp 訊息百分比。 
SUM(All UNIQUE MessageEngagement Records with ChannelAction = "INBOUND" AND EngagementChannelType = "WHATSAPP" AND EngagementNotes = "EINSTEIN1_MARKETING") + SUM(All UNIQUE MessageEngagement Records with (ChannelAction = "UNSUBSCRIBE" OR ChannelAction="SUBSCRIBE" OR ChannelAction = "HELP") AND EngagementChannelType = "WHATSAPP") / Total Whatsapp Deliveries
WhatsApp 傳送 「行銷績效」報告與顯示面板 已傳送的 WhatsApp 訊息總數。 
SUM(All MessageEngagement Records with ChannelAction = "SEND_STATUS" AND SendStatus = "SENT" AND (EngagementNotes = "EINSTEIN1_MARKETING" OR EngagementNotes = "MARKETING_CLOUD_ENGAGEMENT") AND EngagementChannelType = "WHATSAPP")
WhatsApp 取消訂閱 「行銷績效」報告與顯示面板 與 WhatsApp 訊息相關的取消訂閱總數。 
SUM(All MessageEngagement Records with ChannelAction = "UNSUBSCRIBE" AND EngagementChannelType = "WHATSAPP")
 
正在載入
Salesforce Help | Article