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Activate Offers
When your offers and offer treatments are approved, you can activate offers to share them with customers in different formats by using various communication channels.
Offer Communication Strategies
You can send static, predetermined offers to segments or deliver personalized recommendations to individual customers.
- Static Offers: Use the same, predetermined offer treatments for all customers in a campaign. They’re best suited for predetermined offers, such as seasonal offers and product launches, that apply to all customers in a segment. For example, festive offers with discounts on all winter apparel in a specific geography.
- Personalized Offers: Use real-time personalization to deliver targeted offer treatments for each customer based on factors such as interests, purchase history, and behavior. They’re best suited for large product catalogs, behavioral targeting, and re-engagement campaigns. For example, end-of-season sale offers on large apparel catalogs.
Offer Communication Mechanisms
| Communication Channel | Supported Formats | Supported Strategies | Description |
|---|---|---|---|
| Marketing Cloud Engagement | Static, Personalized | Marketing managers create journeys to send offers with different offer treatments at different stages of a user journey. | |
| Marketing Cloud Next with Outbound Engagement | Static, Personalized | Marketing managers create outbound engagements to send offer emails at different stages of a user journey. | |
| Eligible Offers API | Integration with Mobile Apps and Websites | Static | Integration users use the API to show customers their eligible offers on external sites. |
| Decisioning API | Integration with Mobile Apps and Websites | Personalized | Integration users use the API to show personalized offers and offer treatments, on external sites, based on real-time user activity. |
- Send Offer Emails from Marketing Cloud Engagement
Marketing managers can use the Offer content block to design personalized offer emails and send the emails by using journeys in Marketing Cloud Engagement. - Send Offer Emails from Marketing Cloud Next with Outbound Engagement
Marketing managers get a communication template with an offer launch email and a follow-up reminder email. After an offer is ready for activation, marketing managers can create an outbound engagement to automate email delivery to offer target audiences.
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