行銷小組使用 Data 360 的客戶區段來定義優惠的目標受眾。在 Data 360 中同步化優惠詳細資料,例如有效期間、優惠券代碼和符合資格的產品。使用 Salesforce Personalization 的使用者會使用 Data 360 的優惠、提供處理方式和設定檔資料,以建立可向客戶建議優惠的規則。
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