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Market to Your Customers with Account Engagement
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            Create a Custom Email Preference Center Page

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            3. Marketing Cloud Account Engagement

            Create a Custom Email Preference Center Page

            You can create custom email preference center pages to let your subscribers manage their email list subscriptions.

            Required Editions

            Available in: All Account Engagement Editions
            User Permissions Needed
            To create a custom email preference page: Account Engagement Administrator or Marketing role
            1. Open the Email Preferences Page page.
              • In Account Engagement, select Marketing | Emails | Preferences Page.
              • In the Lightning app, select Account Engagement Email and then Preferences Page.
            2. Enter a name for internal use.
            3. Enter a title. This value populates the %%title%% variable tag if you include it in your layout template.
            4. Choose a campaign.
            5. Select a layout template.
              Note
              Note Don’t add the %%unsubscribe%% tag to the layout template.
            6. Choose the associated lists to display on the page. You can select only the lists that are marked as public in the list’s basic information.
            7. Customize the Form Content section.
            8. Customize the Thank You Content. This content is displayed when the prospect submits changes.
            9. When finished, click Create Page.

            After you created the custom page, you can use it in an email by adding the email preference center tag to your email template.

             
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            Salesforce Help | Article