顯示面板的第三個區段顯示為試驗所選主要度量的特定結果。主要度量的結果會決定試驗的成員。
度量分析專注於內容和轉換率,提供總計、增益 (差) 和機會成交度量。
| 欄 | 描述 |
|---|---|
| 群組 | 每個試驗的座標名稱。 |
| 個人化工具 | 針對此群組測試的建議者名稱。如果建議者未用於群組,則「個人化器」表格儲存格會保留空白。 |
| 使用者定義的主要度量 | 此欄名會根據為試驗定義的主要度量而有所不同。例如,此欄可報告收入或建議點擊率。 |
| 增益 | 與控制項或所有變化座標之間的測試度量差異百分比。 |
| 可信間隔 | 可信間隔是根據觀察的資料,度量真值的可能範圍。 |
| 成交控制的機會 | 根據觀察的資料,群組內容優於控制的可能性。多個變化座標可以勝出控制項。 |
| 機會全部成交 | 根據觀察的資料,階層內容的可能性優於實驗中的其他任何內容。只有一個變化座標可以全部擊敗。 |
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