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          Personalization Experiences

          Personalization Experiences

          Create and manage personalization experiences and experience templates to deliver targeted content to your customers.

          • About Personalization Experiences
            A personalization experience is a set of instructions for rendering results and specifying where they appear. For example, a personalization experience can define that a personalization point shows product recommendations on every product page, after the "Product Details" section, as soon as the page loads.
          • Web Personalization Manager for Salesforce Personalization
            Salesforce Personalization in Marketing Cloud Next can manage personalized content on non-Salesforce websites. Use Web Personalization Manager to create and refresh tailored experiences that appear at the right moment and location using customer interaction data captured by Salesforce Interactions Web SDK, along with AI-driven recommendations. You can create multiple personalization experiences and designate specific ones for different pages of your website, improving relevance and visitor engagement.
           
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