自定义目标使用深度学习模型来预测最有可能推动您的业务结果的优惠，即使客户没有直接与优惠本身互动。
在您为优惠创建自定义目标时，系统会使用机器学习来预测哪些推荐最有可能推动目标，例如购买或提交表单。
为了进行这些预测，模型会评估参与信号，例如点击、产品浏览、推荐和购物车添加。它会从这些行为中学习，以确定哪些优惠最有效。
您可以通过两种方式配置优惠的自定义目标。
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