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            Considerations for Using WhatsApp

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            Considerations for Using WhatsApp

            Marketing managers manage promotional WhatsApp messages to make communications more efficient and personalized.

            Required Editions

            Available in: Lightning Experience
            Available in: Enterprise, Performance, Unlimited, and Developer Editions with Referral Marketing

            Here are a few things to keep in mind when you use WhatsApp.

            • Use Marketing Cloud Engagement to create templates for your transactional messages to use with your active WhatsApp Business accounts.
            • Make sure that the message templates that you use are approved by WhatsApp Business Account (WABA).
            • You must get opt-in consent from your intended recipients before you send a template message.
            • The header of the message template can contain text and images.
            • Depending on from where you attach your media files, different file formats and sizes are supported.
            • The Meta platform uses filters to ensure that messages adhere to their guidelines. Meta determines whether your messages are delivered to customers.
            • If messages aren’t delivered to customers, use Chat Messaging Data Extract in Marketing Cloud Engagement to find the reason for failure.
             
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