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Referral Marketing
Referral Marketing Dashboards in Tableau Next

Referral Marketing Dashboards in Tableau Next

Provide your marketing managers with actionable insights into referral programs to help them devise strategies to increase membership, retain customers, improve processes, and grow your business.

Required Editions

Available in: Lightning Experience
Available in: EnterprisePerformance, Unlimited, and Developer Editions with Referral Marketing
Note
Note

Depending on your data volume, dashboards can take a few seconds or minutes to load.

  • Promotion Performance Dashboard
    Use the Promotion Performance Dashboard to evaluate a referral promotion's participation and return on investment (ROI). Monitor it to identify bottlenecks, assess whether reward costs align with revenue generated, and make data-driven decisions about continuing or adjusting the promotion. For example, if you see high referrals but low conversions, consider adjusting friend rewards or improving the sign-up experience.
 
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