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Promotions & Offers App
Marketing managers use the Promotions & Offers app to design and execute promotional strategies in Real-Time Offer Management. Use the Promotion Console and Offer Console in the app to manage the full lifecycle of incentives and targeted marketing communications.
Required Editions
| Available in: Lightning Experience |
| Available in: Enterprise, Performance, Unlimited, and Developer Editions with Real-Time Offer Management |
Promotion Console Home Page
On the Promotion Console home page, marketing managers manage all the tasks related to promotions.
| Component | What It Does |
|---|---|
| New Promotion | Marketing managers can launch the Quick Promotion wizard and create promotions. |
| View Promotion Calendar | Marketing managers can view the promotion calendar and view the details of expired, active, and upcoming promotions. On the calendar, marketing managers can also view the company’s events and plan promotions in conjunction with the company’s events. |
| Manage Reward Catalog | Marketing managers can add the rewards that they want to offer customers as part of the promotions that they want to run. |
| Configure Evaluation and Execution Method | Marketing managers can select an evaluation method for promotion subgroups within the parent group that is automatically created for each Global Promotions Management rule library. |
Offer Console Home Page
On the Offer Console home page, marketing managers manage all the tasks related to offers. They can design targeted offers with tailored content assets and specific eligibility criteria to drive promotion engagement, send the offer for approval and manage the communication assets used for customer engagement.
| Component | What it Does |
|---|---|
| Create Offer | Marketing managers can design targeted offers by defining tailored content assets and multidimensional eligibility criteria. |
| Manage Approvals | Marketing managers can view and manage offers that have been sent for approval, ensuring cross-team sign-offs from departments such as creative, finance, technical and legal. |
| Manage Content Assets | Marketing managers can manage the resources and digital content used as assets within offer communications using Marketing Cloud Next. |
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