Learn About Real-Time Offer Management

Real-Time Offer Management enables you to orchestrate the end-to-end promotion and offer lifecycle. It comprises Global Promotion Management and Offer Management. Use Global Promotion Management to define incentives for purchases and activities. Then, use Offer Management to specify how these promotions are delivered to customers across multiple segments and channels. Leverage Salesforce Personalization to deliver relevant content based on real-time user context and behavior. Process promotion-related incentives and track conversion attribution across offers.

• Key Personas in Real-Time Offer Management
  Learn about the different user personas involved in a typical Real-Time Offer Management implementation and their responsibilities.
• Promotions & Offers App
  Marketing managers use the Promotions & Offers app to design and execute promotional strategies in Real-Time Offer Management. Use the Promotion Console and Offer Console in the app to manage the full lifecycle of incentives and targeted marketing communications.
• Real-Time Offer Management Billable Usage Types
  When you purchase a Real-Time Offer Management license, offer credits are granted upon contract activation. You can use these credits according to the contract length, without any daily or monthly limits.
• Global Promotions Management Availability with Other Salesforce Products
  Learn about the Global Promotions Management capabilities that are available with other Salesforce products.