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Guide for Sending RCS Messages to France
Review these guidelines and requirements for using RCS (Rich Communication Services) for business messaging in France. The information provided doesn’t, and isn’t intended to, constitute legal advice. Instead, all information is for general informational purposes only. Consult your own independent legal counsel for guidance on its use cases and applicable legal and industry requirements. RCS messaging in France is regulated by local carriers and Google.
| Available in: Lightning Experience |
| Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions for with Marketing Cloud Next Growth and Advanced Editions |
| Not supported in Government Cloud Plus |
General Guidelines and Deliverability
| Overview | |
|---|---|
| Country | France |
| ISO Code | FR |
| Region | Europe |
| Major Carriers | Orange, SFR, Bouygues Telecom, Free Mobile, Lycamobile |
| Conversational Support | Yes |
Carrier-Specific Requirements
When provisioning your RCS agent in France, specific carriers require additional technical or legal verification.
| Carrier | Requirements |
|---|---|
| Bouygues | Adhere to specific messaging time windows for all promotional traffic to remain compliant with local regulations. |
| Free Mobile | The RCS agent name must exactly match your company’s registered legal brand name. |
| SFR | Adhere to specific messaging time windows for all promotional traffic and reply in French to a verification email sent by the carrier. |
RCS Agent Requirements
To submit your agent for review, you must provide this information.
- Brand Name: Use your company's official, legal business name. It must directly connect to your French tax identification number (SIREN).
- Website: Providing a company website URL is mandatory.
- Designated Contact Email: Provide an individual business email address for your brand's designated contact by using the format firstname.lastname@brand.com. Free webmail domains such as Gmail aren't accepted.
- Support Contact: If you provide a customer support email address or phone number, your team must be able to respond to inquiries in French. Local mobile carriers test this support channel during launch validation.
- Opt-In Details: Provide a screenshot or website URL of the opt-in flow showing how the user consents to receive your RCS communications, and include a plain-text summary of the opt-in steps.
- Agent Functionality Video: Provide a publicly accessible video URL showing the complete user journey: welcome message, message examples, opt-out instructions (if they aren't in the welcome message), and the opt-out response after the keyword STOP is sent.
- Premium Rate Disclosure: If the phone number used for the agent display is a premium rate number, you must clearly indicate the pricing in the phone number label.
Messaging Traffic Support
Carriers in France strictly monitor message types to protect consumers. Messaging traffic is classified as promotional, transactional, and multi-use.
You can only use multi-use if you can enforce the local Allowed Sent Time Window (MON - SUN: 08:00:00 - 21:30:00; CEST). If you choose a multi-use, your application must include template samples for both promotional and transactional message categories to avoid approval delays. If you can’t enforce these time windows, register separately for promotional and transactional traffic.
Restricted Content
Prohibited content includes:
- Content that violates the Acceptable Use Policy or Messaging Policy
- Content that violates Google's Acceptable Use Policy
- Spam, fraudulent content, and deceptive programs
