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Guide for Sending RCS Messages to Germany
Review the guidelines and restrictions for sending RCS messages to recipients in Germany. This information is for general informational purposes only and doesn’t constitute legal advice. Consult your independent legal counsel for guidance on specific use cases and to ensure compliance with all applicable legal and industry requirements.
| Available in: Lightning Experience |
| Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions for Marketing Cloud Next Growth and Advanced Editions |
| Not supported in Government Cloud Plus |
General Guidelines and Deliverability
| Overview | |
|---|---|
| Country | Germany |
| ISO Code | DE |
| Region | Europe |
| Major Carriers | DT (T-Mobile), Vodafone Germany, Telefonica (O2) |
| Conversational Support | Yes |
RCS Agent Provisioning Guidelines
The onboarding process in Germany requires coordination with local Mobile Network Operators (MNOs) to verify your brand and ensure a localized user experience.
- Brand Identification and Website: You must provide a live, customer-facing website that includes clear contact options, such as a company phone number or email address.
- Designated Contact Email: Provide an individual business email address for your brand's designated contact by using the format firstname.lastname@brand.com. Free webmail domains such as Gmail aren't accepted.
- Phone Number Formatting: Ensure that your phone number is configured in the international format and includes the German country prefix (+49).
- Localization Requirements: Your privacy policy and terms and conditions must be written in German, or your website must provide an explicit option for users to view them in German.
- Opt-In Details: Provide a screenshot or website URL of the opt-in flow showing how users consent to receive RCS messages, and include a plain-text summary of the opt-in steps.
- Agent Functionality Video: Provide a publicly accessible video URL showing the complete user journey: welcome message, message examples, opt-out instructions (if they aren't in the welcome message), and the opt-out response after the keyword STOP is sent.
- Proactive Carrier Approval: A Point of Contact (POC) from your brand must submit a signed brand approval document to the German MNOs. You can sign this form by hand or electronically by using a certified digital tool like DocuSign.
- Submission Process: Send your signed brand approval document to brandapproval@rcsbusinessmessaging.de and ensure you copy rcs_registrations@infobip.com on the email.
- Reseller Procedures: If your organization requires a specialized reseller onboarding procedure, contact your account executive before beginning the registration process to obtain specific instructions.
Restricted Content
You’re responsible for complying with all local rules, industry standards, and German telecommunications legislation. Review your campaign content carefully before deployment. Failure to maintain compliance can result in immediate service suspension, carrier-level account cancellation, and potential statutory fines.
