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Guide for Sending RCS Messages to Sweden
Review these guidelines and requirements for using RCS (Rich Communication Services) for business messaging in Sweden. The information provided doesn't, and isn't intended to, constitute legal advice. Instead, all information is for general informational purposes only. Consult your own independent legal counsel for guidance on its use cases and applicable legal and industry requirements. RCS messaging in Sweden is regulated by local carriers and Google.
| Available in: Lightning Experience |
| Salesforce Enterprise and Unlimited Editions for Service Cloud AND Enterprise and Unlimited Editions for Marketing Cloud Next Growth and Advanced Editions |
| Not supported in Government Cloud Plus |
General Guidelines and Deliverability
| Overview | |
| Country | Sweden |
| ISO Code | SE |
| Region | Europe |
| Major Carriers | Hi3G Sweden, Tele2, Telenor, Telia |
| Conversational Support | Yes |
RCS Agent Requirements
To submit your agent for review, you must provide this information.
- Brand Name: Use your company's official, legal business name.
- Website: Providing a company website URL is mandatory.
- Agent Functionality Video: Provide a publicly accessible video link that demonstrates the complete user journey, including the welcome message, message examples, opt-out instructions, and the STOP keyword response.
- Designated Contact Details: Provide the full name, role, and individual business email address for your brand's designated contact person by using the format firstname.lastname@brand.com. Free webmail domains such as Gmail aren't accepted.
- Opt-In Details: Provide a screenshot or website URL of the opt-in flow showing how the user consents to receive your RCS communications, and include a plain-text summary of the opt-in steps.
- Opt-out Details: Explain how users stop receiving your RCS communications, including the keyword or action they use to opt out.
- Opt-out Message Response: Provide the message that users receive after they opt out, confirming that they no longer receive your RCS.
Reseller or wholesale onboarding procedures are currently unsupported in this region.
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