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Unified Messaging
Guide for Sending SMS Messages to Australia

Guide for Sending SMS Messages to Australia

Review the guidelines and restrictions for sending SMS messages to recipients in Australia. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code AU
International Dialing Code 61
Major Carriers
  • Telstra
  • Optus
  • Vodafone Australia
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Link 160
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No Yes Yes Yes
Two-way Support -- No Yes No
Provisioning Time -- -- 1 week 1 week
Comments -- -- Requires preregistration Requires preregistration

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces. Your codes require a minimum of 3 characters and can’t exceed 11 characters.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and fines.

Best Practices and Compliance References

Telecommunications in Australia are regulated by these agencies:

Consider using separate alphanumeric codes for marketing and transactional sends.

 
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