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Unified Messaging
Guide for Sending SMS Messages to Austria

Guide for Sending SMS Messages to Austria

Review the guidelines and restrictions for sending SMS messages to recipients in Austria. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code AT
International Dialing Code 43
Major Carriers
  • T-Mobile Austria
  • Mobilkom
  • 3 Austria
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Link 160
Concatenation Support Yes
Shortened URL Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No Yes Yes Yes
Two-way Support -- No Yes No
Provisioning Time -- 1 week 2 weeks 2 weeks
Comments -- -- Requires preregistration --

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Austria generally forbids content related, but not limited to, adult and gambling products and services.

Best Practices and Compliance References

Telecommunications in Austria are regulated by Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR). Consider using separate alphanumerical codes for marketing and transactional sends.

 
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