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          Guide for Sending SMS Messages to Austria

          Guide for Sending SMS Messages to Austria

          Review the guidelines and restrictions for sending SMS messages to recipients in Austria. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code AT
          International Dialing Code 43
          Major Carriers
          • T-Mobile Austria
          • Mobilkom
          • 3 Austria
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Link 160
          Concatenation Support Yes
          Shortened URL Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No Yes Yes Yes
          Two-way Support -- No Yes No
          Provisioning Time -- 1 week 2 weeks 2 weeks
          Comments -- -- Requires preregistration --

          SMS Code Provisioning Guidelines

          Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Austria generally forbids content related, but not limited to, adult and gambling products and services.

          Best Practices and Compliance References

          Telecommunications in Austria are regulated by Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR). Consider using separate alphanumerical codes for marketing and transactional sends.

           
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