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Unified Messaging
Guide for Sending SMS Messages to Bahrain

Guide for Sending SMS Messages to Bahrain

Review the guidelines and restrictions for sending SMS messages to recipients in Bahrain. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code BH
International Dialing Code 973
Major Carriers
  • Batelco
  • Viva Bahrain
  • Zain Bahrain
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No Yes No Yes
Two-way Support -- No -- No
Provisioning Time -- 1 week -- 1 week

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending marketing or transactional sends. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Bahrain generally forbids content related, but not limited to, these products and services:

  • Adult
  • Alcohol
  • Drugs
  • Gambling
  • Politics
  • Religion
  • Tobacco

Best Practices and Compliance References

Telecommunications in Bahrain are regulated by Telecommunications Regulatory Authority (TRA). Consider using separate alphanumeric codes for marketing and transactional sends.

 
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