Request a 10DLC Brand for the United States or Canada

You can request one brand per purchased 10-digit long code. Processing your brand request can take up to 5 business days, depending on the third-party SMS vetting partner to provide approval.

1. In Setup, in the Quick Find box, enter Regulatory Compliance, and select Regulatory Compliance.
2. On the 10DLC and Short Code Brands tab, click Register Brand.
3. If you’re registering a standard local 10-digit phone number, select 10 DLC and then click Next.
4. Enter your company details.
   1. Enter your company name exactly as it appears in your IRS documentation.
   2. Enter your 9-digit Employer Identification Number (EIN) or the equivalent official tax ID.
   3. Enter the public-facing brand name that your customers recognize.
   4. Select the country that issued your business tax ID.
   5. Select the Country of Registration where your business is legally incorporated.
   6. Select the industry that best describes your line of business.
      For example, Information Technology Services.
   7. Select the organization type such as private, public, or non-profit company.
   8. Enter the website address of your company. Make sure that the website is active and includes a privacy policy.
5. Enter the address and authorized contact details.
   1. Enter your business address details such as street address, city, state, ZIP code, and country. PO box address isn’t permitted for street address.
   1. Enter the name, email address, and phone number of the authorized support person managing the SMS account. Phone number must include the international country prefix code.
      For example, +1 or +61.
   2. Select your company’s relationship status with the brand.
      For example, no business history or existing relationship.
6. Submit your request.