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Unified Messaging
Guide for Sending SMS Messages to Bulgaria

Guide for Sending SMS Messages to Bulgaria

Review the guidelines and restrictions for sending SMS messages to recipients in Bulgaria. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code BG
International Dialing Code 359
Major Carriers
  • M-Tel
  • BTC Mobile
  • Telenor Bulgaria
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Link 160
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No Yes No Yes
Two-way Support -- No -- No
Provisioning Time -- -- -- 6 weeks
Comments -- -- -- Requires pregregistration

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters. You can use a minimum of 3 spaces to a maximum of 11 spaces. Advanced registration for both marketing and transactional sends require a letter printed on corporate letterhead that is signed, dated, and rubber-stamped. Incomplete or erroneous documentation causes delays in the registration process.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Bulgaria generally forbids content related, but not limited to, adult and gambling products and services.

Best Practices and Compliance References

Telecommunications in Bulgaria are regulated by Communications Regulation Comission.

 
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