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          Guide for Sending SMS Messages to Bulgaria

          Guide for Sending SMS Messages to Bulgaria

          Review the guidelines and restrictions for sending SMS messages to recipients in Bulgaria. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

          Overview
          ISO 3166 Country Code BG
          International Dialing Code 359
          Major Carriers
          • M-Tel
          • BTC Mobile
          • Telenor Bulgaria
          Alphanumeric Code Support Yes
          Unicode Support Yes
          Maximum Message Link 160
          Concatenation Support Yes
          Shortened URLs Yes
          Long URLs in Message Yes
          Supported Codes
            Short Code International Long Code Local Long Code Alphanumeric Code
          Supported No Yes No Yes
          Two-way Support -- No -- No
          Provisioning Time -- -- -- 6 weeks
          Comments -- -- -- Requires pregregistration

          SMS Code Provisioning Guidelines

          Use a custom alphanumeric code with an international long code set up for one-way sending. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters. You can use a minimum of 3 spaces to a maximum of 11 spaces. Advanced registration for both marketing and transactional sends require a letter printed on corporate letterhead that is signed, dated, and rubber-stamped. Incomplete or erroneous documentation causes delays in the registration process.

          Restricted Content

          You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Bulgaria generally forbids content related, but not limited to, adult and gambling products and services.

          Best Practices and Compliance References

          Telecommunications in Bulgaria are regulated by Communications Regulation Comission.

           
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