Request a Campaign for a United States or Canada 10-Digit Long Code

Before you can request a campaign, obtain a brand. You can request one campaign per purchased 10-digit long code. Although you can use up to 49 codes for a single campaign, we recommend you to use only one code per campaign. Processing your campaign request can take up to 10 business days, depending on the time needed for carriers and aggregators to provide approval.

1. In Setup, in the Quick Find box, enter Regulatory Compliance, and select Regulatory Compliance.
2. On the 10DLC Campaigns tab, click Register Campaign.
3. Enter the information for the campaign.
   1. Select your verified brand.
   2. Enter a detailed summary of the campaign's business goals.
      For example, this campaign sends weekly promotional offers, flash sale alerts, and new product announcements to our retail customers.
   3. Select the category that best matches your traffic pattern, such as Fraud Alert Messaging, Marketing, or 2FA.
   4. Enter an example of an outbound message. Include your brand name and opt-out information within the text body.
4. If your campaign includes rich media files like images, videos, or audio, provide sample MMS message details for carrier review.
   1. Select Include MMS Sample.
   2. Select your media type for Content Category.
   3. Upload a sample media file, such as a JPG, PNG, or GIF under 500 KB.
   4. To confirm that your terms and conditions include the phrase Message and Data rates may apply, select the DRMF Check.
5. Configure the technical and compliance attributes for your messaging traffic.
   1. To confirm that your platform native handlers process mandatory carrier keywords, select Yes for Opt-In/Out/Help.
   2. If your outbound message templates contain URLs, landing page links, or call-back numbers, select Yes for Embedded Links/Phone Numbers.
   3. Confirm that the campaign content doesn't contain affiliate marketing elements.
   4. If your content requires carrier age-verification controls, select Yes for Age-Gated Content.
6. Define opt-in methods that your business uses to gather phone numbers and explicit consent.
   1. Select how your customers opt in by choosing one of these options: Keyword, Web, POS, IVR, or Other.
   2. Enter the web address to your live corporate privacy policy and click Next.
7. Enter the attributes, including keywords and regulatory content, and click Next.
   1. For Opt-In Flow Details, describe where consumers locate your opt-in keyword.
      For example, customers view a physical sign showed in our retail store window.
   2. Enter the specific opt-in keywords, such as JOIN or DEALS.
   3. Enter the call-to-action text that prompts the user.
      For example, "Text JOIN to [number] for 10% off."
   4. Enter the automated opt-in success response for confirmation message.
      For example, "Welcome to [Brand Name] alerts. Reply STOP to quit."
   5. Repeat these steps for POS, IVR, Web, and Other opt-in methods you've selected.
8. Enter the mandatory keyword responses. These keywords define how subscribers can stop receiving marketing SMS messages or get assistance.
   1. Enter your opt-out keywords. The system defaults to standard keywords including STOP, QUIT, END, CANCEL, and UNSUBSCRIBE.
   2. Enter the opt-out message.
      For example, "You’ve been unsubscribed from [Brand Name] alerts. You receive no further messages. Reply START to resubscribe.
   3. Enter the help keywords, such as Help.
   4. Enter the help message.
      For example, "For help with [Brand Name] alerts, visit [Website] or call [Phone]. Reply STOP to unsubscribe. Message & data rates apply."
9. To submit the campaign request, click Submit.

You can save a draft of your request and return to it later. Save up to 10 drafts of each type of request, including brands, campaigns, and codes.

You can review the progress of your request via status messages on the Regulatory Compliance page.

• New: Your request was submitted and is awaiting review
• Pending Under Verification: Your request is being reviewed
• Waiting for Customer: Action is required. The registry rejected your campaign due to registration errors. Review your submission for a vague opt-in flow description, sample text missing mandatory "STOP" instructions, or a broken or non-compliant privacy policy link. Make the necessary corrections and resubmit the campaign for approval.
• Completed: Your campaign request is approved.

You can also review the reasons for rejection. If the review process requires corrections, you can edit the request by clicking the arrow next to the request and selecting Edit and Resubmit Request.

If the request is rejected two times, Salesforce emails your support contact to address the issue.

For inquiries about traffic enablement, email messagingregistration@salesforce.com with the case number you received after submitting the registration form.

Note Traffic enablement case numbers are different from standard support case numbers and aren’t visible on the Help site. Always include your traffic enablement case number when following up via email.