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Guide for Sending SMS Messages to China
Review the guidelines and restrictions for sending SMS messages to recipients in China. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.
| Short Code | International Long Code | Local Long Code | Alphanumeric Code | |
| Supported | Yes | No | No | No |
| Two-way Support | Yes | -- | -- | -- |
| Provisioning Time | 4 weeks | -- | -- | -- |
| Comments | Requires pregistration | -- | -- | -- |
SMS Code Provisioning Guidelines
Use a dedicated extended two-way short code for transaction and marketing sending. Both international and local enterprises use this kind of code. All messages must include a preregistered tag that ranges from 2 to 8 characters at the beginning of the message. This tag must be relevant to the enterprise or brand sending the message. To avoid blocked sends, register all content and URLs,including shortened URLs, before sending. Create the STOP opt-out keyword for marketing messages and include the opt-out response 拒收请回复R at the end of the message, which directs recipients to reply with R to opt out. Because Marketing Cloud Next doesn't permit single character keywords, inbound messages that contain the R keyword are translated to STOP.
Restricted Content
You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. China regulates content related, but not limited to, these subjects:
- Adult
- Gambling
- Money lending
- Multi-level marketing
- Politics
- Real estate
- Religion
- Stock market trading
Best Practices and Compliance References
Telecommunications in China is regulated by Ministry of Industry and Information Technology of the People's Republic of China.
