使用专用的扩展双向短码进行交易和市场营销发送。国际和本地企业都使用这种代码。所有消息必须在消息开头包含 2 到 8 个字符的预注册标记。此标记必须与发送消息的企业或品牌相关。为避免阻止发送,请在发送前注册所有内容和 URL,包括缩短的 URL。为市场营销消息创建“停止选择退出”关键字,并在消息末尾包含选择退出响应拒收请回复R,这将指示收件人使用 R 回复以选择退出。因为 Marketing Cloud Next 不允许单字符关键字,所以包含 R 关键字的入站消息被翻译为停止。
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