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Unified Messaging
Guide for Sending SMS Messages to Egypt

Guide for Sending SMS Messages to Egypt

Review the guidelines and restrictions for sending SMS messages to recipients in Egypt. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code EG
International Dialing Code 20
Major Carriers
  • Vodafone Egypt
  • Orange Egypt
  • Etisalat Egypt
  • Telecom Egypt
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No No No Yes
Two-way Support -- -- -- No
Provisioning Time -- -- -- 2 weeks

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending marketing or transactional sends. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces. Local carriers must approve and allowlist all local alphanumeric code requests before you can send messages. Register separate alphanumeric codes for marketing and transactional sends. All messages must contain the enterprise, service, or brand name in the message content. Send all marketing messages from 7 AM to 7 PM (GMT+02:00).

Local enterprises register with an NOC letter, a local Egypt trade license (valid for at least one month) and a copy of a tax card. Print all letters on corporate letterheads, then sign, date, and rubber-stamp them.

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Egypt generally forbids content related, but not limited to, these products and services:

  • Adult
  • Alcohol
  • Drugs
  • Gambling
  • Politics
  • Religion
  • Tobacco

Best Practices and Compliance References

Telecommunications in Egypt are regulated by National Telecom Regulatory Authority (NTRA) and Ministry of Communications and Information Technology (MCIT).

 
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