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Guide for Sending SMS Messages to Kenya
Review the guidelines and restrictions for sending SMS messages to recipients in Kenya. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.
| Short Code | International Long Code | Local Long Code | Alphanumeric Code | |
| Supported | No | No | No | Yes |
| Two-way Support | -- | -- | -- | No |
| Provisioning Time | -- | -- | -- | 3 weeks |
| Comments | -- | -- | -- | Requires preregistration |
SMS Code Provisioning Guidelines
Use a custom alphanumeric code with an international long code set up for one-way sending. These codes support both marketing and transactional sends. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters. Local carriers must approve and allowlist all alphanumeric codes before sending messages.
Local enterprises must provide a a copy of a local trade license. International enterprises must provide a copy of a trade or business license. Print all letters on corporate letterhead, then sign, date, and rubber-stamp them.
You can only send marketing messages from 6 AM to 8 PM (GMT+03:00).
Restricted Content
You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Kenya generally forbids content related, but not limited to, these products and services:
Best Practices and Compliance References
Telecommunications in Kenya are regulated by Communications Authority of Kenya (CA). Consider using separate codes for marketing and transactional sends.
