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Unified Messaging
Guide for Sending SMS Messages to Kuwait

Guide for Sending SMS Messages to Kuwait

Review the guidelines and restrictions for sending SMS messages to recipients in Kuwait. This information is for general informational purposes only. This information doesn't, and isn't intended to, constitute legal advice. Consult your own independent legal counsel for guidance on use cases and applicable legal and industry requirements.

Overview
ISO 3166 Country Code KW
International Dialing Code 965
Major Carriers
  • Zain Kuwait
  • VIVA
  • Ooredoo Kuwait
Alphanumeric Code Support Yes
Unicode Support Yes
Maximum Message Length 160 GSM 03.38 characters or 70 Unicode characters
Concatenation Support Yes
Shortened URLs Yes
Long URLs in Message Yes
Supported Codes
  Short Code International Long Code Local Long Code Alphanumeric Code
Supported No No No Yes
Two-way Support -- -- -- No
Provisioning Time -- -- -- 3 weeks
Comments -- -- -- Requires preregistration

SMS Code Provisioning Guidelines

Use a custom alphanumeric code with an international long code set up for one-way sending. This code supports both marketing and transactional sends. Manage opt-outs with a web link or customer preference center. Alphanumeric codes must be associated with the brand, enterprise, product, or service. These codes can include only alphanumeric characters or spaces. Local carriers must approve and allowlist all alphanumeric code requests. Use different codes for marketing and transactional sends. Otherwise, messages and codes are blocked. Marketing alphanumeric codes begin with the prefix AD and have a limit of 11 characters. Transactional alphanumeric codes must include 3 to 11 characters.

Local enterprises with headquarters in Kuwait must include a local trade license that's valid for at least a month. Major brands may require additional documentation. Print all letters on corporate letterhead, then sign, date, and rubber-stamp them.

Send marketing messages from 7 AM to 7 PM (GMT+03:00).

Restricted Content

You’re responsible for complying with local rules and regulations. To ensure compliance, familiarize yourself with the legislation of the local market. Failure to comply can result in service suspension, cancellation, and potential fines. Kuwait generally forbids content related, but not limited to, these products and services:

  • Adult
  • Alcohol
  • Drugs
  • Gambling
  • Politics
  • Religion
  • Tobacco

Best Practices and Compliance References

Telecommunications in Kuwait are regulated by Communication and Information Technology Regulatory Authority (CITRA).

 
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